Revolutionising Social Graph

What is a Social Graph?

A social graph represents an individual's network of relationships and interactions within an online social network. It illustrates connections among people, groups, and organizations. For example, when a person joins a social media platform like Facebook, their activities—such as posting content, following others, liking, and commenting—contribute to their social graph. This network of connections forms a web of data that platforms use to personalize the user experience by recommending content and connections based on the user's interactions and preferences.

Benefits of social graph

For Social Media Platforms: The more a social media platform knows about an individual, the better it can personalize the user experience, encouraging longer engagement. The primary benefit, however, is monetization. Platforms can sell access to parts of an individual's social graph to advertisers and third parties. For instance, Facebook generated an average revenue of $50.25 per user in the U.S. and Canada in Q2 2022 by leveraging user data for targeted advertising.

For Users: Users receive a tailored experience, with content and advertisements aligned with their preferences, making interactions more relevant and engaging. This personalization enhances user satisfaction, although it comes at the cost of sharing personal data.

For Third Parties: Advertisers, companies, and brands utilize the social graph to identify and target the right audience for their products and services. This results in more effective marketing campaigns and personalized recommendations. For example, TripAdvisor uses Facebook’s social graph to highlight reviews from friends, making the information more trustworthy and relevant.

Challenges with Web 2.0 Social Graphs:

• Privacy Concerns: User data is collected, monitored, and often monetized without explicit consent, compromising personal privacy.

• Centralized Storage Risks: Data stored in centralized databases is susceptible to breaches and misuse, as highlighted by past incidents like the Cambridge Analytica scandal.

• Limited Data Ownership: Users typically relinquish ownership of their data to platforms, restricting their rights and exposing them to platform decisions.

MOTI Social Graph - A Self-Sovereign Social Graph

Introducing MOTI's Self-Sovereign Social Graph: MOTI stands for "Map of Ti," where "Ti" symbolizes "you," emphasizing self-ownership and control over your social interactions and data.

Key Features:

• Self-Sovereign Ownership: Each user owns and controls their social graph, ensuring maximum privacy and data security.

• Karmic Gravity: Based on verifiable credentials, users attract others with similar interests or complementary needs and offers. This system enhances meaningful connections and opportunities.

• Types of Connections:

  • Common Connections: Built around shared interests and visions, fostering understanding and collaboration.

  • Complementary Connections: Formed when individuals have differing but mutually beneficial needs, like a startup founder and an investor.

Benefits:

• Decentralized and self-sovereign: Users have control over their data.

• Privacy and P2P Sharing: Users decide who to share their data with.

• Data Portability: Easily move data across platforms.

• Enhanced User Experience: Personalized connections based on user interests and needs.

Benefits of MOTI's Approach:

• Empowered User Experience: By placing users at the center of their digital universe, MOTI empowers individuals to curate meaningful connections and interactions based on shared interests and genuine needs.

• Data Security: Leveraging blockchain technology and decentralized protocols, MOTI ensures robust security measures to safeguard user data against unauthorized access and breaches.

• Interoperability: MOTI supports data portability, enabling users to seamlessly move their social graph data across various platforms and applications.

Conclusion: MOTI's self-sovereign social graph redefines the paradigm of digital networking by prioritizing user autonomy, privacy, and authentic connections. By offering a decentralized and secure environment, MOTI empowers individuals to navigate the digital landscape with confidence, fostering communities built on trust and mutual respect.